Privacy Policy

Plain English. No jargon. Here is what CheapFills does with your data — which is very little.

Last updated: July 2026

1. Who we are

CheapFills is a service of Cactara Ltd, a company registered in England & Wales (company number 16869473), registered office 15 Parsonage Gardens, Marple, SK6 7NB. Cactara Ltd is the "Data Controller" for any personal information handled through this site.

Questions about your data? Email [email protected].

2. The short version

CheapFills has no accounts, no sign-up and no marketing. We don't build a profile of you, we don't sell anything, and we don't track you around the internet. To find fuel near you we need to know roughly where "near you" is — and that's essentially the whole story.

3. What we collect

• Your location — only if you ask for it. If you tap "Use location", your browser asks your permission and sends approximate coordinates to us so we can find nearby stations. We use them to answer that one search. We do not store them and they are not linked to you.
• A postcode, if you type one. We convert it to coordinates to run the search. We keep a cache of postcode-to-coordinate lookups so the site is faster and we make fewer external requests. That cache holds postcodes only — no names, no device details, nothing tying a postcode to a person.
• Your IP address. Like any website, our server logs the IP addresses that connect to it. We use this to keep the service available and to stop one visitor overwhelming it with automated requests. We don't use it to identify you.
• Anonymous usage statistics. We count things like page views so we know whether the site is useful. See section 6.

4. What we don't collect

No name, no email address, no phone number, no payment details, no account. There is nothing to sign up for, so there is nothing for us to hold.

5. Why we're allowed to do this

Our lawful basis is legitimate interests — running a free public tool and keeping it available and secure. Location access additionally relies on your consent, given through your browser's permission prompt. You can withdraw it at any time in your browser settings, or simply type a postcode instead.

6. Cookies and analytics

CheapFills sets no advertising or tracking cookies. We use privacy-first, self-hosted analytics that uses no cookies, stores no personal data, and shares nothing with third parties. That's why you aren't being nagged by a cookie banner.

If a password gate is enabled on the site, signing in sets a single strictly-necessary cookie to remember that you're signed in. It contains no personal information.

7. Who else is involved

• UK Government Fuel Finder — the source of the pump prices we display. We fetch prices from them; we send them nothing about you.
• postcodes.io — converts a postcode into coordinates. Only the postcode is sent, and only when you type one.
• Our hosting provider — runs the server the site sits on.
• Cloudflare — may sit in front of the site to protect it from attacks and speed it up. This means Cloudflare processes your IP address as part of delivering the page.

Map data and map tiles are hosted by us, so browsing the map doesn't hand your activity to a mapping company.

8. How long we keep things

• Searches: not stored at all. Once we've answered, it's gone.
• Postcode cache: kept indefinitely, because postcodes don't move. Not linked to any person.
• Server logs: kept briefly for security and troubleshooting, then discarded.
• Analytics: aggregate counts only — nothing that identifies anyone.

9. Your rights

Under UK GDPR you have rights to access, correct and delete your personal data. Because we don't hold accounts or identifiable records, there is usually nothing for us to retrieve or erase — but if you think we hold something about you, email [email protected] and we'll look into it.

If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office at ico.org.uk.

10. Children

CheapFills is a general-audience tool for drivers and isn't aimed at children.

11. Changes

If we change this policy we'll update the date at the top. Material changes will be noted on the homepage.